VANESSA | T.A.C
Vanessa needed a digital campaign aimed at raising awareness about the dangers of using mobile phones while driving, with a particular focus on teenagers. The campaign needed to be relatable and engaging. Drawing on the universal experience of having an annoying passenger, we likened the phone to that distracting presence in your car—always interrupting, always pulling your attention away. The message was clear: your phone is the persistent, disruptive passenger, and the only way to escape its distractions is to put it on Do Not Disturb.
This illustration set and animation were developed for the campaign and rolled out across social media platforms and paid web banners.
Melbourne, VIC | 2019
Illustration
Animation
Agency: Tofu
Copy: Rhyland Summers