MALLOCHIO
Malocchio, an ancient Italian superstition, refers to the "evil eye"—a jealous gaze cast by someone envious of another. In this belief, such envy can bring misfortune unless it is countered with protection. Malocchio’s seltzer captures this essence, embodying the idea of refusing to let the jealousy of others hinder you from pursuing what you love.
The design of the can pays tribute to this powerful tradition, featuring the Mano Cornuto, or "horned hand," a symbol long believed to ward off the evil eye and protect against negative energy.
Melbourne, VIC | 2019
Branding
Illustration
Package Design
Agency: Tofu
Copy: Rhyland Summers